Why I created better.
by Kathrin Folkendt
A year ago
The long-ish story of why better. exists
Hi there! I’m Kathrin and I’m the founder of Femtech Insider. I’m telling you this, because better. is a direct result of this work and the many conversations I got to have with founders in the women’s health space as well as the many amazing women in my life, who have nothing to do with the tech, VC or the healthcare world over the past years.
I would often talk to my mom, my friends or random girls sitting next to me after yoga practice about what I do and the products I’m thinking and writing about over at Femtech Insider. The most common reaction? “Oh wow! I had no idea this existed!” As women we are sometimes so conditioned to simply accept pain or discomfort as normal, that we don’t even start to look for solutions that can help us address our health concerns. better.’s goal is to change that and to introduce you to the growing range of innovative products and services that can help women live healthier and happier lives.
I want to help women learn more about their health and to help innovators introduce their products to potential customers, you.